I wouldn't want to date a person that was stupid enough to fall for this

After watching the commercials I decided to re-sign up for Eharmony.com. I wanted to look around and see what hind of women were filling out profiles. After filling out their LONG "chemistry" profile I was allowed to see my matches. Well not exactly, because in order to actually see the photos I would have to pay money!
I'm not sure who's in charge of Eharmony, but I suspect it's an ugly-person. Only an ugly person could defend such a pig-in-a-poke policy and the only way they could do it would be by calling people who disagree "shallow".

I really don't get it. Is this the way to run a business? Who does things this way? It's like trying to browse used cars whose descriptions are coming from the people trying to get rid of them!